Atelier

for Bang & Olufsen

A new bespoke service. This is what Bang & Olufsen was launching. In anyone’s book: visions of a cosy workshop in Denmark full of sawdust and old men. In my book: a secret underground lab where a single master works wonders beneath automated tubes, floating spotlights and mysterious digital blobs. A creative gamble? Yes, but worth taking to get imaginations racing and make this multi-channel launch fly. Film and stills shot on-location, all cut to bespoke music.